Introduction to Digital Marketing
Understanding the digital landscape
Evolution of digital marketing
Importance and benefits of digital marketing
Website Planning and Development
Basics of website design and development
Website architecture and navigation
User experience (UX) and user interface (UI) design principles
Search Engine Optimization (SEO)
On-page SEO techniques (meta tags, keyword optimization, etc.)
Off-page SEO techniques (link building, social media signals, etc.)
Technical SEO (site speed optimization, mobile-friendliness, etc.)
Search Engine Marketing (SEM)
Introduction to paid advertising platforms (Google Ads, Bing Ads, etc.)
Keyword research and targeting
Ad copywriting and optimization
Campaign management and optimization
Social Media Marketing (SMM)
Overview of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
Creating and optimizing social media profiles/pages
Content strategy for social media
Paid advertising on social media platforms
Email Marketing
Building an email list
Email campaign planning and execution
Email automation and segmentation
Measuring email marketing effectiveness
Content Marketing
Understanding content marketing principles
Content ideation and creation
Content distribution and promotion
Content marketing metrics and measurement